How Can Geofencing Increase the Efficiency of Your SMS Marketing
When it comes to marketing strategies, there are a lot of options for you to choose from. Radio, TV, print ads and the internet – these are just some of the popular mediums most business owners are using these days to introduce their products and services to their target market. But despite the many options for you to choose from, there are still a few marketing strategies that are most preferred by many business owners and one of them is the text message marketing which is widely known as SMS marketing.
SMS marketing has become one of the most popular marketing strategies these because it allows business owners to directly send advertising campaigns, promotions and all other updates through text messages so that they can lure more potential customers to buy their products and avail of their services. Yet the most important advantage with SMS marketing is that it is very easy to use and cost effective for the business owners and easy to access for the clients as well. However, like the other alternatives, SMS marketing also has its own fair share of disadvantages.
But because you can reach out to almost everybody who has a mobile phone with SMS marketing, you can have a hard time focusing on your target market. However, you should be discouraged because of this since there is now a new technology called the geofencing service that can help you deal with this problem.
Geofencing is a technology that allows you to collect home many mobile phone users are in a certain area and allows you to connect with them as well through text messaging. That way, you are not only provided with a better way to reach out to your target market but you are also given a chance to choose who among them should you connect or network with at the right time. With the use of various positioning tools such as wifi, Bluetooth, GPS and all other means of connecting, you can now reach out to the right people at the right place. Geofencing is a groundbreaking breakthrough for SMS marketing because it has made this marketing strategy a whole lot better than before.
Aside from better targeting, geofencing also helps customers to engage more on a certain business or brand if it is brought up to them at the right time. For instance, if you detect a certain shopaholic at a spa nearby through your geofencing and you send her a message that your shop offers 30% discount on all bags and shoes, she is more likely to visit your shop right after she is done with her spa treatment.
Given such, there is really no doubt that you will get a better marketing strategy with the use of geofencing so if you wish to get geofencing services and support to improve your SMS marketing now, you might as well try getting geofencing software such as Propellant Media. For more information about their geofencing services, click here to visit the Propellant Media website now.